Hurukuro naDai Junqi, Mutevedzeri weMutungamiri weFonterra Greater China: Kuvhura iyo Traffic Code ye600-bhiriyoni-yuan Bakery Market.
Semutengesi anotungamira wezvigadzirwa zvemukaka zveindasitiri yekubheka uye sosi yakakosha yekugadzira mazano ekushandisa uye yekucheka-kumucheto kwemusika ruzivo, Fonterra's Anchor Professional Dairy brand yakabatanidzwa zvakadzika muchikamu chiri kusimukira cheChinese chinobheka.
"Munguva pfupi yapfuura, ini nevandinoshanda navo takashanyira e-commerce inotungamira yehupenyu hwepamba. Zvakatishamisa ndezvokuti mumavhiki maviri ekutanga aMay, izwi rekutsvaga rekutsvaga muShanghai rakanga risiri hari inopisa kana barbecue, asi keke, "akadaro Dai Junqi, Mutevedzeri weMutungamiri weFonterra Greater China uye Musoro weBusiness reChikafu, mubvunzurudzo yakasarudzika neLittle Foodie paChinabition International Bakery.
Mune maonero aDai Junqi, kune rumwe rutivi, maitiro ekugadzirwa kwemaindasitiri uye kudzoreredzwa kwekubheka kunotungamirwa nevatengesi vakaita seSam's Club, Pang Donglai, uye Hema inoramba ichikura. Kune rimwe divi, nhamba huru yezvitoro zvine hunyanzvi zvinopa zvemhando yepamusoro, zvakasiyaniswa, uye yakasimba mhando pesvedzero yezvichangobva kubikwa zvakabikwa zvakabuda kuti zvigadzirise maitiro azvino ekushandisa. Pamusoro pezvo, kubheka kwepamhepo kwakakurumidza kuwedzera kuburikidza nekufarira-based e-commerce uye social media mapuratifomu. Zvese izvi zvinhu zvaunza mikana mitsva yekukura yeAnchor Professional Dairy mugedhi rekubikira.
Mikana yemusika kuseri kwemaitiro akadai sekuwedzera maindasitiri ekubheka, akasiyana-siyana ekushandisa, kukurumidza kukura kwezvikamu zvakakosha, uye kukwidziridzwa kwemhando pamwe chete kunoumba gungwa idzva rebhuruu rinokosha mazana emabhiriyoni emayuan ekushandisa mukaka. Akasimbisa, "Anchor Professional Dairy, ichivimba nerubatsiro rwekunaka kweNew Zealand uswa hwemukaka masosi, inopa vatengi-centric masevhisi uye mhinduro nyowani dzekubatsira vatengi kukura mabhizinesi avo ekubheka uye kuwana kukunda-kukunda mamiriro."
Pamberi peakawanda maitiro matsva muchiteshi chekubheka, ndeapi mazano matsva ane Anchor Professional Dairy kuChina? Ngatitarisei.
Masevhisi ekuvandudza akazara-cheni anobatsira kugadzira kurova kwekubika
Mumakore achangopfuura, zvitoro zvenhengo zvakaita seSam's Club neCostco, pamwe nematanho matsva ezvitoro seHema, zvakakurudzira zvakanyanya kusimudzirwa kwe "fekitari +" yemhando yekubikira maindasitiri nekugadzira yavo brand yekubikira inotengeswa zvakanyanya. Kupinda kwevatambi vatsva vakaita saPang Donglai naYonghui, pamwe nekusimuka kwekubheka pamhepo kuburikidza nekufarira-kwakavakirwa e-commerce uye yesocial media live kutenderera, vave vazvino "anomhanyisa" maindasitiri ekubheka.
Zvinoenderana nemishumo yakafanira yekutsvagisa, saizi yemusika wekubikira nechando ingangoita mabhiriyoni makumi maviri emayuan muna 20 uye inotarisirwa kukura kusvika pamabhiriyoni makumi mana neshanu yuan panosvika 2027, nekukura kwepagore kwe20% kusvika 25% mumakore mana anotevera.
Izvi zvinomiririra mukana muhombe webhizinesi weAnchor Professional Dairy, iyo inopa zvinongedzo senge kurova cream, kirimu chizi, bota, uye chizi kuindasitiri yekubheka. Iyo zvakare imwe yevatambi vakakosha kuseri kwe600-bhiriyoni-yuan yekubheka bhizinesi mumusika weChina mainland.
"Takaona maitiro aya muna 2020, uye (yakaomeswa nechando / yakafanogadzirirwa kubika) yanga ichiratidza maitiro akanaka kwazvo mumakore achangopfuura," Dai Junqi akaudza Little Foodie. Anchor Professional Dairy yakagadzira timu yakazvitsaurira yekutengesa chikafu kuti ishumire zvinodiwa kubva kumatanho ezvitoro ari kubuda. Panguva imwecheteyo, yakagadzira nzira yayo yebasa: kune rumwe rutivi, ichipa zvigadzirwa nemhinduro dzakakodzera kugadzirwa kwemaindasitiri ekubika kune vanogadzira zvibvumirano, uye kune rimwe divi, pamwe chete vachipa ruzivo rwemusika uye mazano matsva kune vanogadzira zvibvumirano nevatengesi vekupedzisira, zvishoma nezvishoma vachiva nyanzvi yebasa remukaka wekubika vatengesi nevagadziri vekondirakiti mumatanho ekutengesa ari kubuda.
Pachiratidziro, Anchor Professional Dairy yakamisa "Baking Industrialization" zone, inoratidzira zvigadzirwa uye zvinoenderana nemhinduro uye masevhisi anokwenenzverwa kune zvinodiwa nevatengi vekubheka maindasitiri. Izvi zvinosanganisira ichangoburwa 10L Anchor Baking Cream yakarongedzerwa musika wekuChina uye 25KG Anchor Original Flavored Pastry Butter, iyo yakahwina mubairo we "Innovative Product of the Year" pazviratidziro, ichisangana nezvido zvekugadzirwa kwakakura uye kwakasiyana siyana kurongedza. Little Food Times yakadzidzawo kuti nguva pfupi yadarika, Anchor Professional Dairy yakatanga nhevedzano yezviitwa zvekubatanidza mabhizinesi ekugadzira chikafu, mapuratifomu matsva ekutengesa, uye mabikirwo ekubikira uye ekubika mabheki, kuvaka chikuva chekudyidzana kweindasitiri kubva ku "raw materials - mafekitori - terminals".
Iyi purojekiti yakafambisa zvakadzika-muchinjika-channel yekubatanidza uye kuenderana kwezviwanikwa pakati pekubika mbishi vatengesi uye zvinwiwa zvetii, pamwe nepakati pecheni yekudyira nematashi ekutengesa, nekugovana anocheka-kumucheto indasitiri maitiro uye ruzivo rwevatengi, kuratidza Anchor Professional Dairy mhinduro itsva, ruzivo rwehunyanzvi hwekutsinhana kwechigadzirwa, uye ruzivo rwehunyanzvi hwekutsinhana kwechigadzirwa. Yakavhura kushandira pamwe kutsva nemikana yebhizinesi kune vanobatana nayo. Munguva yeshoo iyi, Anchor Professional Dairy yakakokawo vadyidzani vezvekutengesa vanogovana kutsvaga kwemhando yepamusoro zvigadzirwa panzvimbo yekuratidzira zvigadzirwa zvavo uye mhinduro dzekugumisa vatengi.
Kusunungura iyo "Daily Healing" Kubika New Scenario
Pakati pemisika yakawanda yekubika kubika, Anchor Professional Dairy yakaona kuti maitiro emhando dzakasiyana dzekushandisa anoviga mikana mikuru yemusika uye nzvimbo yekukura.
Dai Junqi akati, "Mumakore achangopfuura, takaona kuti 'chikumbaridzo' chekudyiwa kwekeke chiri kudzikira zvakanyanya, uye mashandisirwo ari kuita zviri pachena uye ari kusiyanisa." Akatsanangura kuti shanduko iyi inonyanya kuratidzwa mukuwedzera kwezviitiko zvekushandisa keke kubva kumitambo yakasarudzika yakasarudzika kuenda kune akasiyana siyana muhupenyu hwezuva nezuva. "Kare, kudyiwa kwekeke kwainyanya kutariswa pane dzimwe nguva dzakadai semazuva ekuzvarwa uye emhemberero; asi ikozvino, kukurudzira kwevatengi kutenga makeke kuri kuramba kuchisiyana - kusanganisira mitambo yechinyakare kana yakakosha seZuva raAmai uye '520', pamwe nemamiriro akasiyana-siyana ehupenyu hwezuva nezuva: kupa mubairo vana, kuungana kweshamwari, kudziya imba nekuzvivaraidza nguva yekuzvifadza uye kuzvizorodza.
Dai Junqi anotenda kuti shanduko dzinoratidzwa mumafambisirwo ari pamusoro dzinopedzisira dzaratidza kuti zvigadzirwa zvekubikisa zviri kushanduka zvishoma nezvishoma kuita zvakakosha zvinotakura zvekukosha kwemanzwiro evanhu. Maitiro ekusiyana uye emazuva ese ekushandisa mukubika anoisawo zvitsva zvinodikanwa pazvigadzirwa zvekubheka.
"Muzvitoro zvekubheka mumigwagwa kana muzvitoro zvekutengesa, uchaona kuti ukuru hwemakeke huri kuwedzera huduku, somuenzaniso, kubva pa8-inch uye 6-inch kusvika 4-inch mini makeke. Panguva imwecheteyo, zvinodiwa nevanhu zvehutano hwekeke zviri kuwedzerawo, kusanganisira kuravira kunonaka, kutaridzika kwakanaka, uye zvigadzirwa zvine utano."
Akataura kuti indasitiri yekubika yemazuva ano inonyanya kuratidza zvinhu zviviri zvakakosha: imwe ndeyekukurumidza kudzokororwa kwemaitiro akakurumbira, uye imwe yacho iri kuwedzera kuravira kwakasiyana kwevatengi. "Mumunda wekubheka, kugadzirwa kwechigadzirwa hakuperi," akasimbisa, "muganho chete ndiwo muganho wekufungidzira kwedu uye hunyanzvi hwekusanganiswa kwezvinhu."
Kusangana uye kuchinjika kune nekukurumidza shanduko mumusika wekubika kubikira, Anchor Professional Dairy, kune rumwe rutivi, inovimba neboka rayo rehunyanzvi bhizinesi rekunzwisisa uye maonero emusika uye kutaurirana nenguva nevatengi kuti vawane chaiyo-nguva terminal yekushandisa data uye zvinodiwa nevatengi; nerumwe rutivi, inosanganisa zviwanikwa zvekubikira zvepasi rose, zvinosanganisira French MOF (Meilleur Ouvrier de France, The Best Craftsmen of France) master team, vabiki vepasi rese vane maJapan neSoutheast Asian fusion masitaira, uye zvikwata zvemabiki emuno, kuvaka yakasiyana-siyana chigadzirwa chetsigiro system. Iyi "muono wepasi rose + njere dzemunharaunda" R&D modhi inopa inoenderera mberi tekinoroji rutsigiro uye kurudziro yekuvandudza chigadzirwa.
Little Food Times yakaona kuti mukupindura kukosha kwemanzwiro evatengi vechidiki chikafu uye zvinwiwa mune yazvino "inopodza hupfumi", Anchor Professional Dairy yakabatanidza "yakapfava, yakanaka, uye yakagadzikana" hunhu hwechigadzirwa cheAnchor Whipped Cream neiyo IP yekuporesa "Little Bear Bug" pachiratidziro ichi. Iwo co-branded akateedzana anoratidzwa pachiitiko haangosanganisire anoyevedza eMadokero keke semakeke emousse nemakeke ekrimu, asiwo akatevedzana ezvinyorwa zvepaperipheral zvigadzirwa. Izvi zvinopa modhi nyowani yekubheka mabhureki ekugadzira zvigadzirwa zvinotengeswa zvakanyanya zvinosanganisa kukwezva uye manzwiro ekunzwa, kubatsira materminal brands kupa vatengi ruzivo rwakakwana rwekuporesa runosanganisira zvese kuravira uye kunyaradza manzwiro.
Anchor Professional Dairy uye iyo inoporesa-themed IP "Little Bear Bug" vatanga zvigadzirwa zvakabatanidzwa.
Kutarisa pazvikamu zvakakosha zvekuwedzera nekukurumidza
"Pakati pezvikamu zvedu zvishanu zvezvigadzirwa, Anchor whipping cream ndiyo iri kutengeswa zvakanyanya, ukuwo mwero wekukura kwekutengesa kweAnchor butter wakanyanya mukurumbira mugore rapfuura," Dai Junqi akaudza Foodie. Kuenzaniswa neyakapfuura, kufarirwa uye kushandiswa kwemaitiro ebhota muChinese hupenyu hwezuva nezuva kwakawedzera zvakanyanya. Kuenzaniswa nekupfupisa kwechinyakare, bota harina trans fatty acids uye rinogara richivaka muviri, izvo zvinoenderana nekutsvaga kwevatengi kudya kune hutano.
Panguva imwecheteyo, iyo yakasarudzika mukaka inonaka yebhota inogona kuwedzera akapfuma mameseji kune chikafu. Kunze kwekushandiswa kwayo kwepakati mumakeke ekuMadokero, bota rakafambisawo shanduko yechinyakare yechiChinese cuisine kuenda kumhando yepamusoro mune zvitsva zvekutengesa kana muchitoro zvekudyira. Naizvozvo, mabhureki mazhinji akatarisana nehutano akaita emhando yepamusoro Anchor butter ive kiyi yekutengesa zvigadzirwa, uye mamiriro ekushandisa akawedzera kubva kuWestern kubika kuenda kuChinese cuisine - kwete chete zvingwa zvakasiyana-siyana uye makeke ari kuwedzera kushandisa bota, asi zvakare anowanzoonekwa muChinese chikafu chemangwanani semapakeke akadhonzwa nemaoko, pamwe nemidziyo yechinyakare yechiChinese uye mapoto anopisa sedhishi.
Zvichakadaro, Anchor whipping cream, chikamu chetsika cheAnchor Professional Dairy, inoratidzawo tarisiro yekukura.
"Kurova cream ndicho chikamu chechigadzirwa chinopa zvakanyanya mukutengesa kwedu," Dai Junqi akadaro. Sezvo China iri musika wakanyanya kukosha weFonterra's food service bhizinesi pasi rose, zvishuwo zvayo zvekushandisa zvinotungamira zvakananga tsvagiridzo nekusimudzira nzira yezvikwapuro zvigadzirwa uye zvine chekuita zvakanyanya pakurongeka kwesimba rekugadzira.
Foodie akadzidza kuti kupinza kweChina vhoriyamu ye whipping cream yakasvika matani 288,000 muna 2024, kuwedzera kwe9% zvichienzaniswa ne264,000 matani muna 2023. Zvinoenderana nedatha yemwedzi gumi nemaviri inopera munaKurume gore rino, huwandu hwekupinza cream hwaive 289,000 matani, iyo yakawedzera 12% pamusika mumusika we9.
Zvakakosha kuziva kuti chiyero chitsva chenyika, "Food Safety National Standard Whipping Cream, Cream uye Anhydrous Milk Fat" (GB 19646-2025), ichangobva kubudiswa muna March gore rino. Muyero mutsva unotaura zvakajeka kuti whipping cream inofanira kugadzikiswa kubva mumukaka wakabikwa, asi yakagadziridzwa whipping cream inogadzirwa kubva mumukaka mbishi, whipping cream, cream, kana anhydrous mukaka mafuta, pamwe nekuwedzera kwezvimwe zvinongedzo (kunze kwemafuta asiri emukaka). Iyi chiyero inosiyanisa pakati pekurova cream uye yakagadziridzwa whipping cream uye ichaitwa zviri pamutemo munaKurume 16, 2026.
Kuburitswa kwezviyero zvechigadzirwa zviri pamusoro uye mirau yemazita kunowedzera kujekesa zvinodikanwa zvekunyora, kusimudzira kujeka kwemusika uye kumira, kunoita kuti vatengi vave nekunzwisisa kwakajeka kwezvinosanganiswa zvechigadzirwa uye rumwe ruzivo, uye kunobatsira kudzora kugadzirwa uye kuve nechokwadi chemhando yechigadzirwa. Inopa zvakare yakanyatsojeka hwaro hwemabhizinesi ekugadzira uye kugadzira zvigadzirwa.
"Ichi ndicho chimwe chiyero chikuru chekusimudzira indasitiri," Dai Junqi akadaro. Zvigadzirwa zveAnchor Professional Dairy, zvinosanganisira Anchor whipping cream, zvinogadzirwa nemukaka mbishi kubva kumombe dzakadyiswa uswa* muNew Zealand. Kuburikidza neakangwara matangi emukaka, mapurazi emukaka eFonterra mhiri kweNew Zealand anowana kuunganidzwa kwakavimbika, kunyatsoita kuteedzera uye kuyedzwa, uye kutonhora kwakazara kweketani yakavharwa-loop kutakura kwemukaka, kuve nechokwadi chekuchengetedza uye hutano hwedonhwe rega remukaka wakabikwa.
Achitarisa kumberi, akataura kuti Anchor Professional Dairy icharamba ichipindura kumisika kudiwa nezvigadzirwa zvemukaka zvemhando yepamusoro uye hunyanzvi hwekushandisa, uku vachibatana nevamwe vemuno kusimudzira hunyanzvi hwenzvimbo, kufambisa kuvandudzwa kwechigadzirwa chemukaka, uye kubatsira mukusimudzirwa kwemhando yepamusoro yeindasitiri yechikafu cheChina, kunyanya chikamu chekubheka.
Nguva yekutumira: Jun-03-2025