Kubvunzurudzwa naDai Junqi, Mutevedzeri weMutungamiriri weFonterra Greater China: Kuvhura Mutemo weTraffic weMusika weBakery we600-billion-yuan
Semutengesi anotungamira wezvinhu zvinogadzirwa nemukaka muindasitiri yebhekari uye sosi yakakosha yemazano ekugadzira mashandisirwo uye ruzivo rwepamusoro-soro rwemusika, kambani yeFonterra's Anchor Professional Dairy yakabatanidzwa zvakanyanya muchikamu chebhekari chekuChina chiri kukura.
"Nguva pfupi yadarika, ini nevamwe vangu takashanyira puratifomu ye e-commerce inotungamira mumabasa epamba. Zvakatishamisa kuti, mumavhiki maviri ekutanga aChivabvu, izwi guru rekutsvaga muShanghai raisava hot pot kana barbecue, asi keke," akadaro Dai Junqi, Mutevedzeri weMutungamiriri weFonterra Greater China uye Mukuru weFoodservice Business, mubvunzurudzo yakasarudzika yakaitwa neLittle Foodie paChina International Bakery Exhibition muShanghai.
Mukuona kwaDai Junqi, kune rumwe rutivi, maitiro ekubika chingwa chakatengeswa muindasitiri uye muzvitoro zvinotungamirwa nevatengesi vakaita saSam's Club, Pang Donglai, naHema ari kuramba achikura. Kune rumwe rutivi, zvitoro zvakawanda zvine hunyanzvi zvinopa pesvedzero yepamusoro, yakasiyana, uye yakasimba yezvinhu zvakabikwa zvitsva zvakabuda kuti zvienderane nemaitiro ari kushandiswa pari zvino. Pamusoro pezvo, kubika chingwa online kwakawedzera nekukurumidza kuburikidza nemapuratifomu e e-commerce nemasocial media akavakirwa pazvido. Zvese izvi zvakaunza mikana mitsva yekukura kweAnchor Professional Dairy muchikamu chekubika.
Mikana yemusika iri shure kwemafambiro akaita sekukurumidza kwemaindasitiri ekubika, mamiriro akasiyana-siyana ekushandiswa, kukura nekukurumidza kwezvikamu zvakakosha, uye kuvandudzwa kwemhando pamwe chete zvinoumba gungwa idzva rebhuruu rinokosha mazana emabhiriyoni eyuan ekushandisa mukaka. Akasimbisa kuti, "Anchor Professional Dairy, ichivimba nerubatsiro rwemhando yemukaka wekuNew Zealand unopihwa huswa, inopa masevhisi anotarisana nevatengi uye mhinduro itsva dzekubatsira vatengi kukura mabhizinesi avo ekubika uye kuwana mamiriro ezvinhu anovabatsira vose."
Tichifunga nezvemaitiro matsva akawanda ari kuitika mukubika, ndeapi mazano matsva ari kuChina neAnchor Professional Dairy? Ngationei.
Masevhisi matsva anobatsira kugadzira zvinhu zvinonakidza pakubika
Mumakore achangopfuura, zvitoro zvenhengo zvakaita seSam's Club neCostco, pamwe chete nenzira itsva dzekutengesa dzakadai seHema, zvakasimudzira zvikuru kuvandudzwa kwemhando yekubika yakagadzirwa neindasitiri ye "factory +" nekugadzira mhando yavo yekubika inonyanya kutengeswa. Kupinda kwevatambi vatsva vakaita saPang Donglai naYonghui, pamwe chete nekuwedzera kwekubika online kuburikidza ne e-commerce uye social media live streaming, zvave "zvinokurumidzisa" kusimudzira kubika.
Sekureva kwemishumo yekutsvagisa yakakodzera, musika wekubika muchando ungangoita mabhiriyoni makumi maviri eyuan muna 2023 uye unotarisirwa kukura kusvika mabhiriyoni makumi mana nemashanu eyuan panosvika 2027, nekukura kwegore negore kwe20% kusvika 25% mumakore mana anotevera.
Izvi zvinopa mukana mukuru webhizinesi reAnchor Professional Dairy, iro rinopa zvinhu zvakaita se whipping cream, cream cheese, butter, uye cheese kuindasitiri yekubika. Ndiyo imwe yemakambani makuru ari kuseri kwebhizinesi rekubika rine mabhiriyoni mazana matanhatu eyuan mumusika weChina.
"Takaona maitiro aya muna 2020, uye (kubika kwakaomeswa nechando/kwakagadzirira kare) kwave kuratidza maitiro akanaka kwazvo ekukura mumakore achangopfuura," Dai Junqi akaudza Little Foodie. Anchor Professional Dairy yakagadzira timu yakazvipira yekutengesa zvekudya kuti ishumire zvinodiwa kubva kumaresitorendi ari kubuda. Panguva imwe chete, yakagadzira nzira yayo yebasa: kune rumwe rutivi, ichipa zvigadzirwa nemhinduro dzakakodzera kugadzirwa kwekubika mumaindasitiri kune vagadziri vezvibvumirano, uye kune rumwe rutivi, ichipa pamwe chete ruzivo rwemusika uye mazano matsva kune vagadziri vezvibvumirano nevatengesi vekupedzisira, zvishoma nezvishoma ichiva mubatsiri wehunyanzvi webasa remukaka kune vanotengesa zvakanyanya bheka uye vagadziri vezvibvumirano mumaresitorendi ari kubuda.
Pakuratidzwa uku, Anchor Professional Dairy yakagadzira nzvimbo ye "Baking Industrialization", ichiratidza zvigadzirwa nemhinduro dzakakodzera uye masevhisi akagadzirirwa zvinodiwa nevatengi vekubika vane maindasitiri. Izvi zvinosanganisira 10L Anchor Baking Cream ichangobva kuburitswa yakagadzirirwa musika wekuChina uye 25KG Anchor Original Flavored Pastry Butter, iyo yakahwina mubairo we "Innovative Product of the Year" pakuratidzira uku, ichizadzisa zvinodiwa zvekugadzirwa kukuru uye zvakasiyana-siyana zvekurongedza. Little Food Times yakadzidzawo kuti munguva pfupi yapfuura, Anchor Professional Dairy yakatanga mabasa akasiyana-siyana ekubatanidza mabhizinesi ekugadzira chikafu, mapuratifomu matsva ekutengesa, uye mabhurendi ekubika nekubika, vachivaka puratifomu yekudyidzana yeindasitiri kubva ku "zvinhu zvakagadzirwa - mafekitori - materminal".
Chirongwa ichi chakaita kuti pave nekubatana kwakadzama pakati pevatengesi vezvinhu zvekubikira nemakambani ezvinwiwa zvetii, pamwe chete nepakati penzira dzekubika nedzekutengesa, nekugovana mafambiro eindasitiri epamusoro uye ruzivo rwevatengi, kuratidza mhinduro itsva dzeAnchor Professional Dairy, ruzivo rwekuyedza zvigadzirwa, uye kutaurirana kwehunyanzvi hwehunyanzvi. Yakavhura kushandira pamwe nemikana mitsva yebhizinesi kune vadyidzani vayo. Munguva yekuratidzwa uku, Anchor Professional Dairy yakakokawo vadyidzani vezvinhu zvekugovera vanogovana kutsvaga zvinhu zvemhando yepamusoro kuti varatidze zvigadzirwa zvavo nemhinduro kuvatengi vekupedzisira.
Kuburitsa "Kuporesa Kwezuva Nezuva" Kubika Chiitiko Chitsva
Pakati pemisika yakawanda yekubika inobudirira, Anchor Professional Dairy yakaona kuti maitiro ekushandisa zvakasiyana-siyana anodzivirira mikana mikuru yemusika nenzvimbo yekukura.
Dai Junqi akataura kuti, "Mumakore achangopfuura, takaona kuti 'nzvimbo' yekudyiwa kwemakeke iri kudzikira zvakanyanya, uye mamiriro ekushandiswa ari kuwedzera uye kupararira." Akatsanangura kuti shanduko iyi inonyanya kuratidzwa mukuwedzera kwemamiriro ekushandiswa kwemakeke kubva kumitambo yechinyakare yakakosha kusvika kumamiriro akasiyana-siyana muhupenyu hwezuva nezuva. "Kare, kudyiwa kwemakeke kwainyanya kutariswa pazviitiko zvakaita semazuva ekuzvarwa nemhemberero; asi ikozvino, zvinokurudzirwa nevatengi kutenga makeke zviri kuramba zvichisiyana - kusanganisira mitambo yechinyakare kana yakakosha senge Zuva raAmai ne'520', pamwe nemamiriro akasiyana-siyana muhupenyu hwezuva nezuva: vana vanopa mubayiro, kuungana kweshamwari, mhemberero dzekugamuchira vaenzi, uye kunyangwe kungozvifadza uye kugadzira nguva inonakidza yekurerutsira kushushikana uye kuzvipa mubayiro."
Dai Junqi anotenda kuti shanduko dziri kuratidzwa mumafambiro ari pamusoro apa dzinoratidza kuti zvigadzirwa zvekubika zviri kuchinja zvishoma nezvishoma kuita zvinhu zvakakosha zvinopa vanhu kukosha kwepfungwa dzavo. Maitiro ekushandiswa kwakasiyana-siyana uye kwezuva nezuva mukubika anokonzeresawo zvinodiwa zvitsva pazvigadzirwa zvekubika.
"Muzvitoro zvekubika mumigwagwa kana muzvitoro zvikuru, uchaona kuti saizi yemakeke iri kuramba ichiderera, semuenzaniso, kubva pamakeke madiki ane masendimita masere nehafu kusvika pamakeke madiki ane masendimita mana. Panguva imwe chete, zvinodiwa nevanhu kuti makeke ave akanaka zviri kuramba zvichikwira, kusanganisira kuravira kunonaka, chitarisiko chakanaka, uye zvinhu zvine hutano."
Akati indasitiri yekubika iriko parizvino ine zvinhu zviviri zvakakosha: chimwe ndechekukurumidza kudzokorora mafashoni anozivikanwa, uye chimwe chiri kuwedzera kusiyana kwezvinodiwa nevatengi. "Mubasa rekubika, hunyanzvi hwezvigadzirwa hahuperi," akasimbisa, "muganhu chete ndiwo muganho wekufungidzira kwedu uye kugona kwekubatanidza zvinhu."
Kuti vasangane uye vagadzirise shanduko dzinokurumidza mumusika wekubika, Anchor Professional Dairy, kune rumwe rutivi, vanovimba nechikwata chavo chehunyanzvi chebhizinesi uye maonero emusika uye kutaurirana nenguva nevatengi kuti vawane data rekushandisa panguva chaiyo uye zvinodiwa nevatengi; kune rumwe rutivi, inobatanidza zviwanikwa zvekubika pasi rose, kusanganisira timu yepamusoro yeFrench MOF (Meilleur Ouvrier de France, iyo Best Craftsmen of France), vabiki vepasi rose vane maitiro ekubatanidza eJapan neSoutheast Asia, uye zvikwata zvevabiki vemunharaunda, kuti vavake sisitimu yekutsigira hunyanzvi hwezvigadzirwa zvakasiyana-siyana. Iyi modhi ye "maonero epasi rose + nzwisiso yenzvimbo" inopa rutsigiro rwehunyanzvi rwunogara rwuchienderera mberi uye kurudziro yekuvandudza chigadzirwa.
Little Food Times yakaona izvozvo mukupindura kukosha kwepfungwa kwevatengi vechidiki pakudya nezvinwiwa mu "hupfumi hwekuporesa" huripo, Anchor Professional Dairy yakabatanidza nenzira itsva hunhu hwechigadzirwa cheAnchor Whipped Cream "chakapfava, chakanaka, uye chakagadzikana" neIP inoporesa "Little Bear Bug" pakuratidzira uku. Nhevedzano yemhando ye "co-brand" iri kuratidzwa pachiitiko ichi haingosanganisi chete makeke akanaka ekuMadokero akadai semousse cakes nema cream cakes, asiwo nhevedzano yezvigadzirwa zvekunze zvine dingindira. Izvi zvinopa modhi itsva yemhando yekubika kuti igadzire zvigadzirwa zvinotengeswa zvakanyanya zvinosanganisa runako rwekunaka uye kugadzikana kwemanzwiro, zvichibatsira mhando dzekupedzisira kupa vatengi ruzivo rwakakwana rwekuporesa runosanganisira kuravira uye kunyaradzwa kwemanzwiro.
Anchor Professional Dairy pamwe nekambani yeIP inonzi "Little Bear Bug" ine dingindira rekurapa vakaburitsa zvigadzirwa zvine mazita akasiyana.
Kutarisa pazvikamu zvikuru zvekuwedzera nekukurumidza
"Pakati pezvikamu zvishanu zvezvigadzirwa zvedu, Anchor whipping cream ndiyo inonyanya kutengeswa, nepo kuwedzera kwekutengesa kweAnchor butter kwave kwakakurumbira mugore rapfuura," Dai Junqi akaudza Foodie. Zvichienzaniswa nenguva yakapfuura, kufarirwa uye kushandiswa kwebhota muhupenyu hwezuva nezuva hweChina kwakawedzera zvikuru. Zvichienzaniswa netsika dzekupfupisa, bota harina mafuta etrans uye rine hutano hwakawanda, izvo zvinoenderana nekutsvaga kwevatengi kudya zvine hutano.
Panguva imwe chete, kunaka kwemukaka kwebhota kunogona kuwedzera magadzirirwo akapfuma muchikafu. Kunze kwekushandiswa kwaro kukuru mumakeke ekuMadokero, bota rakaitawo kuti shanduko yekudya kwechinyakare kwechiChinese ive yemhando yepamusoro muzvitoro zvitsva kana mumaresitorendi emuchitoro. Nokudaro, mabhuroko mazhinji akatarisana nehutano akaita kuti buta reAnchor rakanaka rive chinhu chakakosha pakutengesa zvigadzirwa zvavo, uye kushandiswa kwaro kwakawedzera kubva pakubika kwekumadokero kusvika kukudya kwechiChinese - chingwa chakasiyana-siyana nemakeke ari kuwedzera kushandisa bota, asi rinowanzoonekwawo muzvinhu zvekudya zvekuseni zvekuChina zvakaita semapancake anodhonzwa nemaoko, pamwe nemidziyo yechinyakare yechiChinese yakaita sehot pot nestone pot.
Panguva iyi, Anchor whipping cream, iyo inowanzo shandiswa muAnchor Professional Dairy, inoratidzawo tarisiro yekukura zvakanaka.
"Whipping cream ndiyo chikamu chezvigadzirwa chinobatsira zvikuru mukutengesa kwedu," akadaro Dai Junqi. Sezvo China iriyo musika unonyanya kukosha webhizinesi reFonterra rezvekudya pasi rose, zvinodiwa nekushandiswa kwayo zvichatungamira zvakananga kutungamira kwekutsvaga nekugadzira zvigadzirwa zvewhipping cream uye zvine simba guru pakurongeka kwekugadzira kwepasi rose.
Foodie yakanzwa kuti huwandu hwe whipping cream hwakatorwa neChina hwakasvika matani 288,000 muna 2024, kuwedzera kwe9% zvichienzaniswa nematani 264,000 muna 2023. Zvichienderana nedata remwedzi gumi nemiviri yapera munaKurume gore rino, huwandu hwe whipping cream hwakatorwa kubva kunze hwaive matani 289,000, kuwedzera kwe9% kupfuura mwedzi gumi nemiviri yapfuura, zvichiratidza kukura kwakasimba mumusika.
Zvakakosha kuziva kuti mwero mutsva wenyika, "Food Safety National Standard Whipping Cream, Cream and Anhydrous Milk Fat" (GB 19646-2025), wakabudiswa munaKurume gore rino. Mwero mutsva unoratidza zvakajeka kuti whipping cream inofanira kugadzirwa kubva mumukaka usina kubikwa, nepo whipping cream yakagadziriswa ichigadzirwa kubva mumukaka usina kubikwa, whipping cream, cream, kana anhydrous milk fat, pamwe nekuwedzera zvimwe zvinhu (kunze kwemafuta asiri emukaka). Mwero uyu unosiyanisa pakati pewhipping cream newhipping cream yakagadziriswa uye uchazoshandiswa zviri pamutemo musi waKurume 16, 2026.
Kuburitswa kwemitemo yezvigadzirwa zvataurwa pamusoro apa uye mitemo yekunyora mazita kunowedzera kujekesa zvinodiwa zvekunyora mazita, kukurudzira kujeka kwemusika uye kuenderana, kunoita kuti vatengi vanzwisise zviri nani zvinhu zvinoshandiswa muzvigadzirwa nerumwe ruzivo, uye kunobatsira kudzora kugadzirwa uye kuona kuti chigadzirwa chakanaka. Zvinopawo hwaro hwakajeka hwekuti mabhizinesi agadzire uye agadzire zvigadzirwa.
"Ichi chimwe chiyero chikuru chekusimudzira indasitiri yepamusoro," akadaro Dai Junqi. Zvigadzirwa zvemukaka zveAnchor Professional, zvinosanganisira Anchor whipping cream, zvinogadzirwa nemukaka usina kubikwa kubva kumombe dzakadyarwa huswa* muNew Zealand. Kuburikidza nematangi emukaka ane hungwaru, mapurazi emukaka eFonterra muNew Zealand anowana kuunganidzwa kwakavimbika, kuteverwa kwakarurama uye kuyedzwa, uye kutakurwa kwemukaka kwakazara, zvichiita kuti donhwe rega rega remukaka usina kubikwa rive rakachengeteka uye rinovaka muviri.
Achitarisa mberi, akati Anchor Professional Dairy icharamba ichipindura zvinodiwa nemusika nezvigadzirwa zvemukaka zvemhando yepamusoro uye mashandisirwo matsva, ukuwo ichibatsirana nevamwe vanobatsirana navo mukusimudzira hunyanzvi hwemuno, kusimudzira kuvandudzwa kwezvigadzirwa zvemukaka, uye kubatsira mukusimudzira indasitiri yezvekudya muChina, kunyanya chikamu chekubika.
Nguva yekutumira: Chikumi-03-2025